October 12th, 2011 David Finkel (Taxloopholes.com Advisor)
One of the unique benefits we get by working with so many business owners is to see the common patterns and “fatal flaws” that catch so many business owners unaware in the key areas of their business.
Now in case you’re wondering, below is a short, simple 7-question true/false quiz to see which of these all too common sales/marketing mistakes you’re currently making (I’m willing to wager that you’re likely making at least 3 or more of them!)
Take 2 minutes and go through the questions yourself (WRITE DOWN YOUR ANSWERS AS YOU GO!)
Mini Quiz: True or False?
In just a moment I’ll give you the correct answers to the quiz questions
Question One: True or False: To increase your lead flow you need to increase your “fishing lines” in the water (i.e. come up with more marketing tactics to increase your lead flow.)
Answer: FALSE. (On Thursday night you’ll learn why trying too many different marketing tactics can be the kiss of death and a powerful strategic principle you need to follow as your plan out which marketing tactics to apply.)
Question Two: True or False: The best leads are fresh leads.
Answer: False. (On Thursday night you’ll learn why fresh leads are NOT the best lead source, and specifically what is. What’s more, I’ll share 3 quick tactics you can implement to immediately boost your sales.)
Question Three: True or False: Getting a majority of leads from “word of mouth” is a sign that you are operating your business the right way.
Answer: False. (On Thursday night you’ll learn why if you rely on word of mouth for the majority of your leads that means that you’re vulnerable, and why you desperately need FORMALIZED referral systems versus passive word of mouth.)