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October 12th, 2011 posted by David Finkel (Taxloopholes.com Advisor)

One of the unique benefits we get by working with so many business owners is to see the common patterns and “fatal flaws” that catch so many business owners unaware in the key areas of their business.

Now in case you’re wondering, below is a short, simple 7-question true/false quiz to see which of these all too common sales/marketing mistakes you’re currently making (I’m willing to wager that you’re likely making at least 3 or more of them!)

Take 2 minutes and go through the questions yourself (WRITE DOWN YOUR ANSWERS AS YOU GO!)

Mini Quiz: True or False?

  1. True or False: To increase your lead flow you need to increase your “fishing lines” in the water (i.e. come up with more marketing tactics you implement to increase your lead flow.)
  2. True or False: The best leads are fresh leads.
  3. True or False: Getting a majority of leads from “word of mouth” is one of the best signs that you are operating your business the right way.
  4. True or False: No one will ever be able to sell your product or service as well as you the owner can.
  5. True or False: To grow your sales, grow your target market.
  6. True or False: The best marketing decision tool is the owner’s gut instinct / honed intuition as to what actually works best in the real world.
  7. True or False: Ultimately, effectively managing sales people comes down to aligning rewards to encourage the right behaviors.

In just a moment I’ll give you the correct answers to the quiz questions

Question One:  True or False: To increase your lead flow you need to increase your “fishing lines” in the water (i.e.  come up with more marketing tactics to increase your lead flow.)

Answer:  FALSE. (On Thursday night you’ll learn why trying too many different marketing tactics can be the kiss of death and a powerful strategic principle you need to follow as your plan out which marketing tactics to apply.)

Question Two:  True or False: The best leads are fresh leads.

Answer: False.  (On Thursday night you’ll learn why fresh leads are NOT the best lead source, and specifically what is.  What’s more, I’ll share 3 quick tactics you can implement to immediately boost your sales.)

Question Three:  True or False: Getting a majority of leads from “word of mouth” is a sign that you are operating your business the right way.

Answer: False. (On Thursday night you’ll learn why if you rely on word of mouth for the majority of your leads that means that you’re vulnerable, and why you desperately need FORMALIZED referral systems versus passive word of mouth.)